Open House Tools and Strategy that Work

In today’s market, many of the Sellers in my area, don’t want to have open house. However, based on my experiences, there are three phases in having a successful open house. They are:

Phase 1: Preparation and Announcements (before the open house event)

Phase 2: Collect Feedbacks about the property and information from visitors (at the open house)

Phase 3: Generate Reports and follow up with potential clients to be (after the open house)

Things to do at each phase are:
Phase 1: Preparation and Announcements (before the open house event)

This phase probably is the most time consuming of the three.

·         Design, Prepare, Print Fliers

·         Distribute Fliers via email, post, special services, etc.

·         Announce the Open house event: via ads in newspaper, signs, word of mouth in the office, with friends and colleagues, companies that send mass emails to interested parties, etc.

·         Have all your required signs, directional and etc. ready

·         Know and follow rules and restrictions for putting signs from your city and your HOA.

·         Get City Permit if it is required. Some Cities and even HOA require permit.

Phase 2: Collect Feedbacks about the property and information from visitors (at the open house)

In the past, agents used to have a signup sheet to get visitors information and their feedbacks for the property. However, these days there are software to do the job. One the good tool in the market is “Open House Manager” tool which is explained below:

Brief Description of the Open House Manager Tool

Open House Manager Tool is an Internet based tool which allows real estate agents to schedule and announce their open house event, gather feedbacks and capture leads at open house. It also provides many types of reports about the visitors that allow agents to follow up with their potential clients. The website address for this tool is http://www.openhousemanager.us. You can view some of the public entries there. But, in order to schedule or get reports for your specific open house, you need to have a valid user id and password and login first. The username and password to try this tool is “public” and “testing”, respectively (all lower case). To get your own unique user name and password, please contact Info@TexasFiveStarRealty.com or visit www.TexasFiveStarRealty.com/Contactus.asp to request one. There is a step-by-step procedure to do any of specific tasks in each phase. Just follow the instructions.

 

Phase 3: Generate Reports and follow up with potential clients to be (after the open house)

This is a very powerful feature that provides feedbacks about the property and collects visitors information.

You can generate property and visitors reports based on any of the following criteria:

1. Specific House or ALL Houses
2. Specific Visitor name or ALL Visitors
3. Specific state or ALL states
4. Specific starting date or ALL starting dates
5. Specific ending date or ALL ending dates
6. Any combinations of above choices

Visitors Profile Report Generator:
You can generate visitor reports based on any of the following criteria:

1. Specific email or ALL emails
2. Specific Visitor name or ALL Visitors
3. Specific word in the description or ALL descriptions
4. Specific City visitor is looking for or ALL Cities
5. Specific Zip Code visitor is looking for ALL Zip Codes
6. Any combinations of above choices

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